Lead Funnels
Getting clicks but not enough calls or leads?
The advertisement is only step one. 1234 Digital connects your advertising, landing page, calls, forms, tracking and follow-up—so opportunities don’t get lost after the click.
After the advertisement
Where leads get lost after the click.
The advertisement and landing page do not match.
The next step is difficult to find.
The form asks for too much information.
Calls and forms are not tracked correctly.
The lead waits too long for a response.
The connected lead funnel
One team connects every step.
A lead funnel is the series of steps that moves someone from an advertisement to a call, form submission, appointment or sale.
Advertisement → Landing Page → Call or Form → Follow-Up → New Lead → Reporting
Advertising
Reach the right people with a message that gives them a reason to act.
Landing Page
Give each campaign one focused page and one clear next step.
Calls and Forms
Make it easy for interested people to contact the business.
Follow-Up
Respond quickly so interested leads do not go cold.
Tracking
Know which campaign produced the call, form or appointment.
Reporting
Understand what happened and what should be improved.
Texas Pain & Injury Centers
See the system working in the real world.
The work connected campaign creative, paid media, dedicated landing pages, call and form tracking, automated text-message follow-up and reporting across 29 locations.
View the Texas Pain Case StudyLet’s look at what happens after your next click.
Tell us where your leads currently come from, how people contact the business and what happens after they respond. We’ll help identify where the process is working and where opportunities may be getting lost.