Healthcare / Multi-Location Growth
One patient journey.29 locations.One connected system.
1234 Digital connected strategy, content, paid media, streaming television, local search, bilingual landing pages, retargeting and measurement around one clear objective: move accident-injury audiences from awareness toward scheduled care.
- Strategy
- Campaign Creative
- Video Production
- Paid Media
- CTV/OTT
- Retargeting
- Lead Funnels
- Local Search
- Reporting
The Objective
The objective was bigger than a campaign.
Texas Pain & Injury Centers needed a consistent patient-acquisition system capable of supporting 29 locations across multiple Texas markets. Every campaign had to create awareness, communicate urgency responsibly, provide a clear next step and connect each interaction to a measurable conversion path.
Increase qualified patient inquiries across 29 locations while creating a consistent, measurable path from first impression to scheduled care.
Primary Markets
- Dallas–Fort Worth
- Austin
- San Antonio
- El Paso
Audience + Decision Psychology
People do not experience an accident like a marketing funnel.
After an accident, people may feel uncertain, overwhelmed or unsure whether their injuries require attention. The strategy used clear education, value, accessibility and responsible urgency to help people understand the importance of getting evaluated and documenting their condition.
Urgency Without Sensationalism
Some accident-related symptoms can appear later. The message encouraged timely evaluation without relying on exaggerated fear.
A Clear First Step
Scheduling was presented as simple, accessible and available when the patient was ready.
Value and Accessibility
Messaging highlighted the Free Accident Checkup, same-day availability, transportation, bilingual support and convenient scheduling.
Consistency Across the Journey
The same core message followed the audience from content and streaming television through retargeting and the landing page.
Campaign Platform
Your first call should be about your health.
The First Call campaign gave the patient journey one recognizable idea across streaming television, social media, YouTube, Google, landing pages and local content.
Before the lawyer. Before insurance. Get checked.
Free Car Accident Checkup
Immediate evaluation
Clear answers
Proper documentation
833-TEX-PAIN
The System
Every channel had a job.
- 01
Qualified Audience
- 02
Educational and Urgency-Based Content
- 03
Meta, YouTube, Google, CTV and Local Search
- 04
Cross-Channel Retargeting
- 05
English or Spanish Landing Page
- 06
Call, Form or Scheduling Action
- 07
Measurement and Optimization
The content introduced the message. Paid media and CTV created reach. Retargeting reinforced consideration. The landing page reduced friction. Tracking connected the action back to the campaign.
01
Strategy + Intelligence
Define the audience, markets, budget, measurable objective and role of every channel before launching creative.
- Audience and market planning
- Location-level campaign structure
- Media planning
- Campaign testing
- Reporting strategy
02
Creative + Production
Turn accident-injury education and patient-accessibility messages into content designed for each placement.
- Campaign concepts
- Advertising copy
- Video scripting and production
- Social creative
- English and Spanish assets
- Commercial editing and versioning
03
Media, CTV + Distribution
Reach new audiences, reconnect with interested prospects and maintain a consistent message across screens.
- Meta advertising
- YouTube advertising
- Google campaigns
- MNTN connected television
- CTV prospecting
- Cross-device retargeting
- Google Business Profile content
04
Conversion + Growth Systems
Connect campaign attention to a clear action and measure what happens after the click, visit or call.
- ScheduleWithTexasPain.com
- Spanish conversion page
- Lead forms
- Call and form tracking
- GA4 and UTM measurement
- Campaign attribution
- Ongoing optimization
CTV/OTT
Television reach with digital accountability.
MNTN connected-TV prospecting placed Texas Pain & Injury Centers inside premium streaming environments while retargeting helped reconnect with audiences across devices. This extended the campaign beyond search and social without separating television from the measurable digital journey.
Prospecting
Reach qualified households using location, demographics, interests and behavioral signals.
Retargeting
Reconnect with people who visited the website, watched campaign content or engaged with advertising.
Retargeting Display
The television ad kept working after the screen went dark.
Households that saw the streaming spot were reconnected with matching display banners across the web—same message, same call to action, sized for every placement.
Multi-touch delivery — the streaming television spot and the display banner served to the same household.
Conversion Pages
The ads did not send traffic to a website. They sent it to a page built to convert.
ScheduleWithTexasPain.com was designed and built by 1234 Digital as a dedicated conversion experience—not a page on the main site. Every element answers one question: what does someone do next after an accident? A parallel Texas-Spanish page was built to the same standard so Spanish-speaking patients get the same clarity, the same offer and the same one-step action.
One Action Per Page
No navigation, no distractions. A short form and a tap-to-call number are the only exits.
Proof Above the Fold
A provider-led video, the free checkup offer and the reassurance list all sit before the first scroll.
Objection Handling
No out-of-pocket cost, same-day appointments, transportation and documentation answer the reasons people delay care.
Three Fields, Sixty Seconds
Name and phone are the only required fields, with mobile-first layout and a persistent scheduling action.
Automated Follow-Up
The response starts before anyone picks up the phone.
Submitting the form triggers an immediate text message to the patient confirming the request and opening a reply thread. The lead is acknowledged in seconds instead of waiting on a callback queue, which keeps intent alive during the window when people are most likely to book—and gives the clinic a live channel to schedule in.
Instant text message
Thanks for reaching out to Texas Pain & Injury Centers. We received your request and a team member will contact you shortly to schedule your free accident checkup.
Localization
One campaign system—adapted to the market and the audience.
Campaigns were localized across Dallas–Fort Worth, Austin, San Antonio and El Paso. English and Texas-Spanish creative connected each audience to the appropriate scheduling experience while maintaining one consistent campaign strategy.
- Market-specific creative
- Spanish social advertising
- Spanish landing-page experience
- Location-level Google Business Profile content
- Local scheduling messages
- Consistent campaign attribution
Google Business Profile
The patient journey does not end with an advertisement.
1234 Digital supported local visibility by managing Google Business Profile content, location information, campaign posts and reputation opportunities. This helped ensure that high-intent patients encountered accurate, current and trustworthy information when researching nearby care.
Measurement
Platform delivery, website activity and verified traffic—reported separately.
Paid Social
- Meta impressions
- 735,462Meta impressions
- People reached
- 478,822People reached
- Clicks
- 13,418Clicks
- Click-through rate
- 1.82%Click-through rate
- Average cost per click
- $0.42Average cost per click
Connected Television
- MNTN impressions
- 140,206MNTN impressions
- Households reached
- 70,674Households reached
- MNTN Verified Visits
- 427MNTN Verified Visits
- Blended cost per verified visit
- $5.97Blended cost per verified visit
Lead Generation (2026 Year to Date)
- Leads submitted
- 199Leads submitted
- Impressions
- 4,122,630Impressions
- People reached
- 1,585,044People reached
- Clicks
- 77,181Clicks
- Click-through rate
- 1.87%Click-through rate
Website Activity
- Users
- 9,478Users
- Sessions
- 10,227Sessions
- Page views
- 11,183Page views
July 2026 platform and analytics snapshot, with Meta lead-generation figures reported for January 1 – August 27, 2026. Paid-media delivery, MNTN Verified Visits and website-traffic metrics are shown as reported by their respective platforms. Media investment is not disclosed. Appointment and patient outcomes are not represented because they were not independently verified for this reporting period.
Reporting should inform the next decision—not defend the previous one.
1234 Digital separates platform activity from confirmed business outcomes. When conversion tracking requires validation, it is reported plainly. This keeps optimization grounded in what can be verified rather than what makes the most impressive slide.
Bring us the objective
Different business. Same starting point.
Tell us what the business needs to accomplish. We will help determine the strategy, creative, media and measurement required to move it forward.